FunTea Frozen Yogurt Ice-cream Promo

2022
BrANDING, GRAPHIC DESIGN, PACKAGING
-
Project handled during in MGM

-

BACKGROUND

FUNTEA IS A BUBBLE TEA SHOP IN MGM MACAU.
THEY ARE LAUNCHING A NEW PRODUCT OF FROZEN YOGURT.
TARGETS YOUNG, KIDS AND FAMILY GUESTS IN HOTEL.

Design Approach

“Product Characterised”

[in-store]
Launching 3 main FUN characters of yogurt ice-cream decorated
with ice-cream toppings, to introduce the product in a fun and engaging way

[social media]
Using the animated character to draw attention in FUN atmosphere

[extend to other products]
- Ice-cream character figure toys as mascot to promote Fun Tea
- Bubble tea characterised

Art direction: Monkee Lei
Design TEam: Peggy Lao, CM Kong, Suki Chan