McDonald's Surprise Alarm App

2014-2017
UIUX, APP MAINTeNanCE, DAILY SURPRISE VISUAL DESIGN
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project handled during in THE MARKETINg STORE
Creative: DDB / Digital partnership: The Marketing Store

McDonald's has previously created its own "National Breakfast Day" promotion and wanted to strengthen its association with morning, making it the place for people to go for breakfast. With DDB Singapore's creativity, The Marketing Store developed the McDonald's Suprise Alarm App, which rewarded people with McDonald’s food coupons, lucky draw tickets and other prizes - every time they set their app alarm. The App has run across Singapore, Taiwan and Australia in the last years since 2014. 

Result

Within 6 weeks for Singapore & Taiwan: 1,062,688 Registrations

262,117 Shares on Social Media

93% Registered users

#1 App on App Store & Google Play

12.8 millions suprises delivered!