Midea Lab. Identity & Website Design

2008
logo, website design
internship project during in singapore

多 is the key idea from Midea Lab.

Midea Lab. as in MULTIPLE & MANY ideas Lab as Director Eng Tat elaboarted. So the crucial idea is merging the 多 character in the English type for the logo form. Midea Lab. is a studio which focuses on interactive, light performance and other several kinds of new media arts. From the concept of being a light based performance unit, the logo uses a combination of primary colour blue(cyan) and red(magenta) as a multiply effect. And it extends on the Flash website design.

Concept: Monkee Lei
Graphic Design: Monkee Lei
Web Programming: Monkee Lei
Assistance: Midea Lab.